L&G Mortgage Club Awards 2025 Winners Supplement - Flipbook - Page 18
Best brokers
Best Broker Firm for
Tech Innovation is First
Mortgage NE. Penny
McGuire collects the award
BEST BROKER
FIRM FOR TECH
INNOVATION
FIRST MORTGAGE
NE
The judges commented on
all the great activity First
Mortgage NE has been
doing in the past year from
a technology standpoint,
Associates has a great
Trustpilot rating. They
have a people and culture
committee, with a clear
focus on nurturing career
progression through staff
development and training.
They are also actively
driving change in the green
space and have done a lot
of work with vulnerable
customers.
both via the submission
and through 昀椀rst-hand
experience with the 昀椀rm.
They were particularly
impressed by how the
昀椀rm has deployed their
technology, improving not
just their business but
clients’ outcomes as well.
BEST BROKER
FIRM FOR
OVERALL
QUALITY (20
ADVISERS AND
UNDER)
LIFT-MORTGAGES
LIFT-Mortgages’
submission was praised
for how passionate it was,
clearly demonstrating not
only the impact of the 昀椀rm,
Best Broker Firm for Overall
Quality (20 advisers and
under) is LIFT-Mortgages.
Abbie Gaul collects the award
but also what they’re doing
for the industry as a whole.
The judges highlighted
the 昀椀rm’s Academy, which
is a great initiative to
support staff and their
quali昀椀cations.
BEST BROKER
FIRM FOR
OVERALL
QUALITY (21 – 75
ADVISERS)
ALEXANDER HALL
ASSOCIATES
Along with strong business
numbers, Alexander Hall
Best Broker Firm for Overall Quality (21-75
advisers) is Alexander Hall Associates.
Richard Merrett collects the award
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